Scott Schuman

Scott Schuman, the king of street style photography back! Familiar with the photographer named Scott Schuman? Yep, Photographers, better known as "The Sartorialist" is known, this proved to be a project that is not less interesting was that drawn up in collaboration with Style.com and Levi's, their latest campaign "Levi's Curve ID".

For you who have always loved the products of Levi's, Levi's Curve  ID was purposely created to fit the curve of the body. Stated Levi's has to make a pretty brilliant idea for a campaign. This immediately without thinking, "The Sartorialist" invited to cooperate. And what does it do? Scott Schuman, the lens is set immediately to find real women with real jeans.

Reliability of "The Sartorialist" to capture the moment and produces stylish photographs of people daily around the city, are not doubts. The idea for the campaign, Levi's Curve ID is in fact very fresh. Scott took to the streets, looking for and then conduct candid snaps of fashion, a 'real woman', the wearing Levi's Curve ID is the product! Starting from the Levis Curve Model ID: Slight, Demi Bold, and even the Supreme! However, according to Levi, the tagline, the "Real Women, Real Fit".

Yep, actually shows photographs of what we love about the series curve. Based on this idea, we can now that this series really fits in to see the body. Based on the shape of the body even thought, to the curvy! Now, about anyone who succeeded in photography under the style of the street? Well, they are ordinary women. But uniquely, Scott accidentally met and photographed directly Hannelore Williams, creator of the Queen Hussy, who was wearing Levi's Curve Modern Supreme jeans!

"I have just completed a project with Style.com and Levis ®. Celebrating collection of Levi's ® Curve ID, the target, the real woman who not only has to show a variety of personal style, but also provide a variety curve. I had a lot of fun with it, and given the opportunity, a real woman I have ever met cast during filming for the blog", Scott says with a happy face. Well, this is a great partnership, isn't it? And so inspired!

  

Posted in: Fashion News